Branding Opportunities in SharePoint 2013

SharePoint 2013 offers several different ways to brand SharePoint 2013 site. The options for branding are yet again more versatile than in the previous versions. These options range from the relatively simple menu option Change the look and using Composed Looks to the more complex solution of generating custom master pages through Visual Studio or SharePoint Designer.

Branding Opportunities:

  • Composed Looks
  • Design Manager
  • Custom Branding Packages
  • Brand SharePoint Apps

Composed Looks
Composed looks are similar to themes in the way they change the look of a SharePoint site, they can be applied on a site by site basis and dissimilar to themes, they actually rock! A possible definition of the word “Composed” could be: “To make or create by putting together parts or elements”. I believe this fits with our use of this feature. A Composed Look is made up of:

  • Master Pages
  • CSS
  • Color palettes
  • Font palettes
  • Background image


What is Design Manager?

Design Manager is a new feature in SharePoint 2013 that puts some structure around management of branding and styling SharePoint sites and pages. This tool’s purpose is to give users a new and easy way to brand SharePoint. The goal was to allow designers to create the look and feel for a SharePoint site using the tools they are most comfortable with like Dreamweaver or Visual Studio.

If you’re starting from a publishing site, it’s pretty easy to access. You can just click the Settings menu item and the Design Manager is available.

Design Manager


Some useful links for branding options:

Creating A New Master Page In SharePoint 2013
Build and brand your website with this step-by-step guide to SharePoint web content management
SharePoint 2013 Real World Branding Part 4 – Creating, Selecting and testing the design

Best of luck!!!